Monetizing AI Content Access: Standards in Motion — and Why They Matter Now
Why this matters now
As AI reshapes how we access and consume information, one fundamental question echoes louder than ever:
When AI Answers, Publishers Lose
For decades, the web rested on a mutual promise: creators would share their expertise and stories openly; audiences would engage,
Building a Better Web: One That Works for Creators, Users, and Society
We’re entering a post-URL world, where content doesn’t live in a destination. It lives “in the model” and what that model generates. And that shift doesn’t just threaten referral traffic — it challenges the very structure of how value flows from content to creator.
